This campaign was designed for Princeton Preview - Princeton University's admitted students campus preview program. The first part of the campaign, which consisted of posters, table tents, and postcards, targets current Princeton students, encouraging them to become hosts during the preview weekends. The second part consists of two t-shirt design iterations: one for captains and one for hosts.
The campaign plays on the idiom, "earn your stripes," and shows an adult tiger leading a tiger cub towards the iconic Nassau Hall, a symbol representing an undergraduate experience at Princeton.
Host Advertisement Poster 11"x17"
Princeton Preview Captain T-Shirt
Host Advertisement Campaign Poster, Table Tent, Postcard
Captain Shirt, Host Shirt